Italian gusto...

Museo Ducati

The Ducati Museum is the ideal example of how to condense a company's motoring heritage into a display concept.

The Museum is located next to the factory, not far away from downtown Bologna and very near to the airport. Its convenient location, easy parking and the clever arrangement of the exhibits will provide a memorable experience. You will certainly leave full of enthusiasm, ready to call your friends and immediately start sharing with them the details of your journey to Ducati's past and present achievements.

There are four exhibition rooms symmetrically placed like satellites around a central circular auditorium. Each room hosts a production period, thus, the Museum connects the stories of four different eras -from 1946 to 1960, 1961-1989, 1990-2002, and 2003 until now.

Apart from the ingenious arrangement of the motorbikes that are shown in each room, a long circular line of exhibits follows the Museum's O-shape pattern creating a unique chronological timeline of Ducati's high-performance motorbikes.

White is the background color of the Museum's ambience so as to create an airy feeling and allow the bikes to float and become more pleasing to the eye.

I would strongly recommend to visit the Museum if it happens to be near Bologna. Don't forget to stop at the boutique shop and get a Ducati souvenir -from a T-shirt to a helmet or even a bike!

✎ Savas Kalfas, Managing Director, Auto Business Review, Fall 2017

 

☆Photography & Project by autobeauty.xyz & Auto Business Review (abr.gr)

 

The story went exactly like this: the lady with the big round beige hat parked her black 190SL in style. She walked away with complete confidence and left the car behind -although parking is strictly forbidden in downtown Florence!... Everybody rushed to take a photo or two -luckily, I was one of those! It seems that a rare vintage car can bypass the traffic rules of Florence... No offence, a rare 190SL can add drama to the beauty of a romantic city like Florence, therefore, we would definitely forgive that pretty lady and thank her for spicing up our daily life! The bronze rider seems to be a solid testimony of Ducati's racing achievements!

more... 

I caught this cute red 500 hiding in a small street at the port of Genova. Although illegally parked, nobody would complain as the Cinquecento is always welcome! The 1946 Cucciolo (Puppy) featured a small engine that transformed bicycles into mopeds!

more... 

Palazzo Reale di Torino... The presence of the Carabinieri car sounds like a paraphony, however, one would certainly need some kind of security at the heart of this lovely city! In 2003 Ducati enters the MotoGP and Loris Capirossi takes the third place with the mighty Desmosedici.

more... 

The story went exactly like this: the lady with the big round beige hat parked her black 190SL in style. She walked away with complete confidence and left the car behind -although parking is strictly forbidden in downtown Florence!... Everybody rushed to take a photo or two -luckily, I was one of those! It seems that a rare vintage car can bypass the traffic rules of Florence... No offence, a rare 190SL can add drama to the beauty of a romantic city like Florence, therefore, we would definitely forgive that pretty lady and thank her for spicing up our daily life! Black, yellow, strong metals and lightweight aluminum, the ingredients of success!...

more... 

I caught this cute red 500 hiding in a small street at the port of Genova. Although illegally parked, nobody would complain as the Cinquecento is always welcome! The Ducati 60 was a popular bike that made its debut in 1950 with an OHV single-cylinder engine and a 3-speed gearbox.

more... 

Palazzo Reale di Torino... The presence of the Carabinieri car sounds like a paraphony, however, one would certainly need some kind of security at the heart of this lovely city! Just check the unusual rev counter, the 10.500 rpm red line and guess about Ducati's racing heritage...

more... 

The story went exactly like this: the lady with the big round beige hat parked her black 190SL in style. She walked away with complete confidence and left the car behind -although parking is strictly forbidden in downtown Florence!... Everybody rushed to take a photo or two -luckily, I was one of those! It seems that a rare vintage car can bypass the traffic rules of Florence... No offence, a rare 190SL can add drama to the beauty of a romantic city like Florence, therefore, we would definitely forgive that pretty lady and thank her for spicing up our daily life! The Ducati 100 "Siluro" won 46 speed records on the banked track of Monza!

more... 

I caught this cute red 500 hiding in a small street at the port of Genova. Although illegally parked, nobody would complain as the Cinquecento is always welcome! The exhibits follow the Museum's circular architecture, providing a unique presentation style!

more... 

Palazzo Reale di Torino... The presence of the Carabinieri car sounds like a paraphony, however, one would certainly need some kind of security at the heart of this lovely city! Ducati bikes were born to win!... In 1990 Ducati took its first world title while in 2007 Ducati became the MotoGP world champion with the Desmosedici.

more... 

The story went exactly like this: the lady with the big round beige hat parked her black 190SL in style. She walked away with complete confidence and left the car behind -although parking is strictly forbidden in downtown Florence!... Everybody rushed to take a photo or two -luckily, I was one of those! It seems that a rare vintage car can bypass the traffic rules of Florence... No offence, a rare 190SL can add drama to the beauty of a romantic city like Florence, therefore, we would definitely forgive that pretty lady and thank her for spicing up our daily life! The 1199 Superleggera has a dry weight of just 155 kg! Only 500 were produced.

more... 

I caught this cute red 500 hiding in a small street at the port of Genova. Although illegally parked, nobody would complain as the Cinquecento is always welcome! Ducati's have their own unique character, with a unique selling proposition!

more... 

I caught this cute red 500 hiding in a small street at the port of Genova. Although illegally parked, nobody would complain as the Cinquecento is always welcome! The Scrambler became an instant sales hit when it was introduced to the North American market in 1962.

more... 

Palazzo Reale di Torino... The presence of the Carabinieri car sounds like a paraphony, however, one would certainly need some kind of security at the heart of this lovely city! When trophies become exclusive pieces of art...

Instagram